{"id":5757,"date":"2026-02-15T20:33:03","date_gmt":"2026-02-15T19:33:03","guid":{"rendered":"https:\/\/support.sparkles.io\/kennisbank\/haeufig-verwendete-begriffe\/"},"modified":"2026-05-05T09:59:15","modified_gmt":"2026-05-05T08:59:15","slug":"haeufig-verwendete-begriffe","status":"publish","type":"ht_kb","link":"https:\/\/support.sparkles.io\/de\/kennisbank\/haeufig-verwendete-begriffe\/","title":{"rendered":"H\u00e4ufig verwendete Begriffe"},"content":{"rendered":"\n<p>Innerhalb unserer Organisation und Systeme werden regelm\u00e4\u00dfig Fachbegriffe und Abk\u00fcrzungen verwendet. Nicht alle Begriffe sind f\u00fcr jeden sofort klar, besonders wenn du neu auf der Plattform bist oder weniger Erfahrung mit Marketing- oder Web-Terminologie hast. <\/p>\n\n<p>In diesem Artikel findest du eine \u00dcbersicht \u00fcber h\u00e4ufig verwendete Begriffe, inklusive einer klaren Erkl\u00e4rung in verst\u00e4ndlicher Sprache. So kannst du schnell nachschlagen, was ein Begriff bedeutet und in welchem Kontext er verwendet wird. <\/p>\n\n<h2 class=\"wp-block-heading\">A<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Attachpage \/ Upsell-Rail<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Einige Ank\u00fcndigungsprodukte werden nach dem Bestellvorgang automatisch in der sogenannten Upsell-Rail angezeigt. Dies ist ein Block mit erg\u00e4nzenden Produkten, die zum gew\u00e4hlten Design passen, wie zum Beispiel passende Siegelaufkleber oder Dekoration. <\/p>\n\n\n\n<p>Hier werden auch Produkte angezeigt, die \u00fcber Verkn\u00fcpfungen mit einem Design verbunden sind.<\/p>\n\n\n\n<p>Die Upsell-Rail wird nur angezeigt, wenn ein Kunde ein Paket w\u00e4hlt.<br\/>Bei einem Probedruck wird diese Rail nicht eingeblendet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/05\/Naamloos-1024x319.png\"  alt=\"Naamloos-1024x319 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-20\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">C<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">CSS \u2013 Cascading Style Sheets<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Cascading Style Sheets (CSS) ist eine Technik, mit der die Gestaltung einer Website festgelegt wird. Denke dabei an Farben, Schriftarten, Abst\u00e4nde und Ausrichtung. <\/p>\n\n\n\n<p>Jeder Webbrowser hat eine Standardformatierung f\u00fcr Elemente wie \u00dcberschriften und Buttons. Mit CSS kannst du diese Standardformatierung anpassen, damit eine Website so aussieht, wie du es m\u00f6chtest. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-1024x796.png\"  alt=\"what-is-css-1-1024x796 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-21\" srcset=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-1024x796.png 1024w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-300x233.png 300w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-768x597.png 768w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-50x39.png 50w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1-1536x1195.png 1536w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/what-is-css-1.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">CMS \u2013 Content Management System<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Ein Content Management System (CMS) ist das Backend einer Website. Hier kannst du Seiten, Texte, Bilder und Produkte verwalten und anpassen, ohne programmieren zu m\u00fcssen. <\/p>\n\n\n\n<p>Kurz gesagt: Das CMS ist die Verwaltungsumgebung deiner Website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-1024x520.png\"  alt=\"Screenshot-2026-02-15-at-21.11.13-1024x520 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-22\" srcset=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-1024x520.png 1024w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-300x152.png 300w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-768x390.png 768w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-50x25.png 50w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-1536x780.png 1536w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.11.13-2048x1040.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">CRO \u2013 Conversion Rate Optimization<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>CRO steht f\u00fcr Conversion Rate Optimization, zu Deutsch Konversionsoptimierung.<\/p>\n\n\n\n<p>Das bedeutet, dass du eine Website verbesserst, um sicherzustellen, dass mehr Besucher die gew\u00fcnschte Aktion ausf\u00fchren. Zum Beispiel:<br\/>\u2022 Eine Karte bestellen<br\/>\u2022 Extras dazu bestellen<br\/>\u2022 Einen Probedruck anfordern <\/p>\n\n\n\n<p>Mit Statistiken kannst du messen, wie viele Besucher eine Website hat und wie viele davon tats\u00e4chlich einen Kauf t\u00e4tigen oder eine Aktion ausf\u00fchren.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Customize<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Vom Editor aus kannst du \u00fcber den Button \u201eWeiter\u201c zum Customize-Schritt eines Produkts gelangen.<\/p>\n\n\n\n<p>Customize ist der Schritt vor dem Warenkorb. Hier kann der Kunde:<br\/>\u2022 Das Format anpassen<br\/>\u2022 Die Papiersorte w\u00e4hlen<br\/>\u2022 Einen Umschlag ausw\u00e4hlen<br\/>\u2022 Zus\u00e4tzliche Produkte hinzuf\u00fcgen, wie z. B. Siegelaufkleber <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-04-om-11.19.01-1024x521.png\"  alt=\"Scherm\u00adafbeelding-2026-05-04-om-11.19.01-1024x521 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-23\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">F<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Freeform-Produkte \/ Bearbeitbare Produkte<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Unter Freeform, also \u201efreie Form\u201c, fallen alle Produkte, die keine Karten sind.<\/p>\n\n\n\n<p>Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siegelaufkleber<\/li>\n\n\n\n<li>Tapetenkreise<\/li>\n\n\n\n<li>Fensterschilder<\/li>\n\n\n\n<li>Geschenke<\/li>\n<\/ul>\n\n\n\n<p>Diese Produkte haben im Editor oft einen anderen Aufbau als Standardkarten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">O<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Organisch, Referral &amp; Direkt<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-7\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p><strong>Organischer Traffic<br\/><\/strong>Besucher, die \u00fcber eine Suchmaschine (wie Google) auf deine Website gelangen, ohne dass auf eine Anzeige geklickt wurde.<\/p>\n\n\n\n<p><strong>Referral-Traffic<br\/><\/strong>Besucher, die \u00fcber eine andere Website auf deine Website gelangen, zum Beispiel \u00fcber einen Link.<\/p>\n\n\n\n<p><strong>Direkter Traffic<br\/><\/strong>Besucher, die deine Webadresse direkt in den Browser eingeben oder \u00fcber ein gespeichertes Lesezeichen auf deine Website gehen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">P<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">POD \u2013 Print On Demand<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-8\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Print On Demand (POD) bedeutet, dass ein Produkt erst dann gedruckt wird, wenn eine Bestellung aufgegeben wurde.<\/p>\n\n\n\n<p>Es wird also kein gro\u00dfer Vorrat vorab produziert. Dies erm\u00f6glicht kleine Auflagen und vermeidet Verschwendung. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-9&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-9\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">PDP \u2013 Product Detail Page<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-9\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-9-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Die Product Detail Page (PDP) ist die Produktseite eines spezifischen Produkts.<\/p>\n\n\n\n<p>Hier findet der Kunde Informationen \u00fcber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format<\/li>\n\n\n\n<li>Preis<\/li>\n\n\n\n<li>Papiersorten<\/li>\n\n\n\n<li>Versandinformationen<\/li>\n\n\n\n<li>Eventuelle Optionen<\/li>\n<\/ul>\n\n\n\n<p>Von dieser Seite aus kann der Kunde das Produkt bearbeiten oder bestellen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-1024x555.png\"  alt=\"Screenshot-2026-02-15-at-21.14.34-1024x555 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-24\" srcset=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-1024x555.png 1024w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-300x163.png 300w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-768x416.png 768w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-50x27.png 50w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-1536x833.png 1536w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.34-2048x1110.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-10&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">PLP \u2013 Product Listing Page<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-10\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Die Product Listing Page (PLP) ist eine \u00dcbersichtsseite mit mehreren Produkten.<\/p>\n\n\n\n<p>Dies kann zum Beispiel eine Kategorieseite sein wie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geburtskarten<\/li>\n\n\n\n<li>Hochzeitskarten<\/li>\n\n\n\n<li>Siegelaufkleber<\/li>\n<\/ul>\n\n\n\n<p>Hier kann der Kunde durch die Produkte st\u00f6bern und eine Auswahl treffen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-1024x582.png\"  alt=\"Screenshot-2026-02-15-at-21.14.53-1024x582 H\u00e4ufig verwendete Begriffe\"  class=\"wp-image-25\" srcset=\"https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-1024x582.png 1024w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-300x170.png 300w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-768x436.png 768w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-50x28.png 50w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-1536x872.png 1536w, https:\/\/support.sparkles.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-15-at-21.14.53-2048x1163.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">S<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-11&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-11-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-11\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SVG \u2013 Scalable Vector Graphics<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-11\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-11-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>SVG ist ein Dateiformat f\u00fcr Bilder, das mit Vektoren anstelle von Pixeln arbeitet.<\/p>\n\n\n\n<p>Vorteil:<br\/>&#8211; Das Bild bleibt immer scharf, auch wenn du es vergr\u00f6\u00dferst oder verkleinerst<\/p>\n\n\n\n<p>Im Editor k\u00f6nnen SVG-Elemente beispielsweise in Folie umgewandelt werden.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-12&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-12-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-12\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SEO \u2013 Search Engine Optimization<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-12\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-12-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>SEO steht f\u00fcr Search Engine Optimization, zu Deutsch Suchmaschinenoptimierung.<\/p>\n\n\n\n<p>Dies sind alle Verbesserungen, die du vornimmst, um deine Website in den organischen (nicht bezahlten) Suchergebnissen von Suchmaschinen besser auffindbar zu machen.<\/p>\n\n\n\n<p>Zum Beispiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gute Seitentitel<\/li>\n\n\n\n<li>Relevante Texte<\/li>\n\n\n\n<li>Technisch schnelle Seiten<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-13&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-13-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-13\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SEA \u2013 Search Engine Advertising<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-13\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-13-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>SEA bedeutet Werbung in Suchmaschinen wie Google.<\/p>\n\n\n\n<p>Du bezahlst daf\u00fcr, \u00fcber oder zwischen den organischen Suchergebnissen zu erscheinen, wenn jemand nach relevanten Keywords sucht.<\/p>\n\n\n\n<p>Dies erh\u00f6ht die Sichtbarkeit deiner Website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-14&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-14-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-14\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SERP \u2013 Search Engine Result Page<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-14\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-14-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Die SERP ist die Seite mit den Suchergebnissen, die du siehst, nachdem du etwas in einer Suchmaschine gesucht hast.<\/p>\n\n\n\n<p>Diese Seite enth\u00e4lt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organische Ergebnisse<\/li>\n\n\n\n<li>Anzeigen<\/li>\n\n\n\n<li>Manchmal zus\u00e4tzliche Elemente wie Bilder oder h\u00e4ufig gestellte Fragen<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-15&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-15-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-15\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">(S)RGB \u2013 Standard-Farbprofil RGB<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-15\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-15-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>sRGB ist der internationale Standard f\u00fcr die Farbdarstellung auf Bildschirmen.<\/p>\n\n\n\n<p>Da fast alle Ger\u00e4te diesen Standard verwenden, werden Farben auf verschiedenen Bildschirmen meist gleich dargestellt.<\/p>\n\n\n\n<p>Dies ist wichtig beim Design von Produkten im Editor.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">U<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-16&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-16-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-16\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">USP \u2013 Unique Selling Point<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div inert aria-labelledby=\"accordion-item-16\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-16-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>USP steht f\u00fcr Unique Selling Point (Alleinstellungsmerkmal).<\/p>\n\n\n\n<p>Ein \u201eUnique Selling Point\u201c (USP) auf einer<br\/>Website ist eine M\u00f6glichkeit, ein Produkt oder eine Dienstleistung von<br\/>Wettbewerbern abzuheben, indem ein einzigartiges Merkmal oder ein<br\/>Vorteil hervorgehoben wird. Er dient als kurze, pr\u00e4gnante<br\/>Botschaft, die den Besuchern sofort ins Auge f\u00e4llt.\u200b <\/p>\n\n\n\n<p>Versuche, eher generische USPs mit einer kurzen<br\/>Erl\u00e4uterung oder einem Untertitel zu untermauern. Durch die Verdeutlichung von USPs machst du sie nicht nur<br\/>glaubw\u00fcrdiger, sondern auch effektiver bei der \u00dcberzeugung des<br\/>Kunden. <\/p>\n\n\n\n<p>Zum Beispiel:<br\/>\u2022 Schnelle Lieferung, Vor 18:00 Uhr bestellt, heute in Produktion<br\/>\u2022 Gratis-Probedruck, Inklusive kostenlosem Versand<br\/>\u2022 Pers\u00f6nlicher Kontakt, Erreichbar per Telefon, Chat oder E-Mail \u2013 auch am<br\/>Wochenende erreichbar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"qua-blog-post-description\">Innerhalb unserer Organisation und Systeme werden regelm\u00e4\u00dfig Fachbegriffe und Abk\u00fcrzungen verwendet. Nicht alle Begriffe sind f\u00fcr jeden sofort klar, besonders wenn du neu auf der Plattform bist oder weniger Erfahrung mit Marketing- oder Web-Terminologie hast. In diesem Artikel findest du eine \u00dcbersicht \u00fcber h\u00e4ufig verwendete Begriffe, inklusive einer klaren Erkl\u00e4rung in verst\u00e4ndlicher Sprache. So kannst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"ht-kb-category":[490],"ht-kb-tag":[667,666,491,665],"class_list":["post-5757","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-einrichten-starten","ht_kb_tag-begriffe","ht_kb_tag-haufig-verwendete-begriffe","ht_kb_tag-onboarding","ht_kb_tag-starten"],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/support.sparkles.io\/de\/author\/admin\/","display_name":"Sparkles Support"},"relative_dates":{"created":"Ver\u00f6ffentlicht 3\u00a0Monaten vor","modified":"Aktualisiert 2\u00a0Tagen vor"},"absolute_dates":{"created":"Ver\u00f6ffentlicht am 15\/02\/2026","modified":"Aktualisiert am 05\/05\/2026"},"absolute_dates_time":{"created":"Ver\u00f6ffentlicht am 15\/02\/2026 20:33","modified":"Aktualisiert am 05\/05\/2026 09:59"},"featured_img_caption":"","tax_additional":{"ht_kb_category":{"linked":["<a href=\"https:\/\/support.sparkles.io\/de\/artikel-categorieen\/einrichten-starten\/\" class=\"advgb-post-tax-term\">Einrichten \/ Starten<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Einrichten \/ Starten<\/span>"],"slug":"ht_kb_category","name":"Article Categories"},"ht_kb_tag":{"linked":["<a href=\"https:\/\/support.sparkles.io\/de\/artikel-tags\/begriffe\/\" class=\"advgb-post-tax-term\">Begriffe<\/a>","<a href=\"https:\/\/support.sparkles.io\/de\/artikel-tags\/haufig-verwendete-begriffe\/\" class=\"advgb-post-tax-term\">h\u00e4ufig verwendete Begriffe<\/a>","<a href=\"https:\/\/support.sparkles.io\/artikel-tags\/onboarding\/\" class=\"advgb-post-tax-term\">Onboarding<\/a>","<a href=\"https:\/\/support.sparkles.io\/artikel-tags\/starten\/\" class=\"advgb-post-tax-term\">starten<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Begriffe<\/span>","<span class=\"advgb-post-tax-term\">h\u00e4ufig verwendete Begriffe<\/span>","<span class=\"advgb-post-tax-term\">Onboarding<\/span>","<span class=\"advgb-post-tax-term\">starten<\/span>"],"slug":"ht_kb_tag","name":"Article Tags"}},"series_order":"","_links":{"self":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/comments?post=5757"}],"version-history":[{"count":1,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/5757\/revisions"}],"predecessor-version":[{"id":5761,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/5757\/revisions\/5761"}],"wp:attachment":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb-category?post=5757"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb-tag?post=5757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}