{"id":9939,"date":"2026-10-09T14:40:15","date_gmt":"2026-10-09T13:40:15","guid":{"rendered":"https:\/\/support.sparkles.io\/kennisbank\/faqs-pinterest\/"},"modified":"2026-10-28T14:10:52","modified_gmt":"2026-10-28T13:10:52","slug":"faqs-pinterest","status":"publish","type":"ht_kb","link":"https:\/\/support.sparkles.io\/de\/kennisbank\/faqs-pinterest\/","title":{"rendered":"FAQs \u2013 Pinterest"},"content":{"rendered":"\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Ich habe ein Pinterest-Audit erhalten. Ist mein Tracking nicht korrekt?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Pinterest sendet derzeit vielen Werbetreibenden ein sogenanntes Event Quality Score-Audit (EQS-Audit). Darin pr\u00fcft Pinterest, wie gut Conversions in deinem Webshop mit Pinterest-Nutzern verkn\u00fcpft werden k\u00f6nnen. Ein solches Audit kann den Eindruck erwecken, dass etwas nicht stimmt. Meistens ist das nicht der Fall.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Funktioniert die Verkn\u00fcpfung mit Pinterest?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Ja. Ist das Pinterest-Tracking f\u00fcr deinen Webshop eingerichtet? Dann laufen das Pinterest-Tag und die Conversion API (CAPI) \u00fcber unsere zentrale Einrichtung und funktionieren. Conversions wie Seitenbesuche, Warenkorbvorg\u00e4nge und Bestellungen werden gemessen und an Pinterest \u00fcbermittelt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Was bedeutet die Punktzahl im Audit?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Pinterest arbeitet mit drei Stufen: <em>Needs Improvement<\/em>, <em>Fair<\/em> und <em>Good<\/em>. Die Bewertung <em>Fair<\/em> bedeutet, dass dein Setup den Anforderungen von Pinterest entspricht. Pinterest nennt zus\u00e4tzlich noch weitere Schritte, um das Matching weiter zu verbessern. <em>Fair<\/em> ist also keine Fehlermeldung.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Was sind die Empfehlungen aus dem Audit?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Dies sind Optimierungen zus\u00e4tzlich zu einem funktionierenden Setup. Zum Beispiel das Mitsenden zus\u00e4tzlicher Daten, wie einer festen Besucher-ID (External ID) oder Produktinformationen bei bestimmten Schritten. Damit kann Pinterest Conversions noch etwas genauer zuordnen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Muss ich selbst etwas mit dem Pinterest-Audit tun?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Nein. Wenn das Tracking aktiv ist, musst du nichts tun. Du brauchst das Audit auch nicht an uns weiterzuleiten. Wir pr\u00fcfen die Empfehlungen der Werbeplattformen regelm\u00e4\u00dfig und bewerten \u00c4nderungen f\u00fcr alle Webshops gleichzeitig. Wenn wir etwas anpassen, funktioniert das automatisch f\u00fcr deinen Webshop.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Ich habe noch kein Pinterest-Tracking. Kann ich dieses beantragen?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Ja. Die Einrichtung des Basis-Trackings ist eine kleine Anpassung, die wir kostenlos als Service durchf\u00fchren. Fordere dies \u00fcber den Support an und sende deine Pinterest Tag-ID mit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h4 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Kann ich zus\u00e4tzliche Optimierungen durchf\u00fchren lassen?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h4>\n\n\n\n<div aria-labelledby=\"accordion-item-7\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"color:#000000;\">Ja, das ist auf Anfrage m\u00f6glich. Zus\u00e4tzliche Anpassungen \u00fcber das Basis-Tracking hinaus berechnen wir auf Stundenbasis zu 110 \u20ac pro Stunde (zzgl. MwSt.). Nach deiner Anfrage lassen wir dich vorab wissen, was m\u00f6glich ist und wie viel Zeit es in Anspruch nimmt.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"ht-kb-category":[463],"ht-kb-tag":[719,721,718],"class_list":["post-9939","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-marketing-wachstum","ht_kb_tag-facebook","ht_kb_tag-pinterest","ht_kb_tag-social-media"],"acf":[],"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/support.sparkles.io\/de\/author\/andresparkles-io\/","display_name":"Andr\u00e9"},"relative_dates":{"created":"Ver\u00f6ffentlicht 3\u00a0Wochen vor","modified":"Aktualisiert 13\u00a0Stunden vor"},"absolute_dates":{"created":"Ver\u00f6ffentlicht am 09\/10\/2026","modified":"Aktualisiert am 28\/10\/2026"},"absolute_dates_time":{"created":"Ver\u00f6ffentlicht am 09\/10\/2026 14:40","modified":"Aktualisiert am 28\/10\/2026 14:10"},"featured_img_caption":"","tax_additional":{"ht_kb_category":{"linked":["<a href=\"https:\/\/support.sparkles.io\/de\/artikel-categorieen\/marketing-wachstum\/\" class=\"advgb-post-tax-term\">Marketing &amp; Wachstum<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Marketing &amp; Wachstum<\/span>"],"slug":"ht_kb_category","name":"Artikelkategorien"},"ht_kb_tag":{"linked":["<a href=\"https:\/\/support.sparkles.io\/de\/artikel-tags\/facebook\/\" class=\"advgb-post-tax-term\">Facebook<\/a>","<a href=\"https:\/\/support.sparkles.io\/de\/artikel-tags\/pinterest\/\" class=\"advgb-post-tax-term\">Pinterest<\/a>","<a href=\"https:\/\/support.sparkles.io\/de\/artikel-tags\/social-media\/\" class=\"advgb-post-tax-term\">Social Media<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Facebook<\/span>","<span class=\"advgb-post-tax-term\">Pinterest<\/span>","<span class=\"advgb-post-tax-term\">Social Media<\/span>"],"slug":"ht_kb_tag","name":"Artikelschlagworte"}},"series_order":"","_links":{"self":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/9939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/comments?post=9939"}],"version-history":[{"count":3,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/9939\/revisions"}],"predecessor-version":[{"id":9994,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb\/9939\/revisions\/9994"}],"wp:attachment":[{"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/media?parent=9939"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb-category?post=9939"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/support.sparkles.io\/de\/wp-json\/wp\/v2\/ht-kb-tag?post=9939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}